When your business is just starting, your logical aim is to acquire customers. However, once you have established a customer base, your focus should move towards retention. The reason behind this is that it’s simply more cost-effective to build up on the loyalty of your current customers than trying to acquire new ones. Of course, you shouldn’t completely leave out the acquisition of new leads; you’re just changing priorities.
Before trying out any methods of customer retention, you should remember that maintaining the quality of your products and services is the best way to accomplish it. After all, this is the foundation of your whole business. Consumers are smart and they’re getting smarter. Anything you do won’t encourage loyalty if you have inferior products or poor service.
Now that’s cleared up, you can move on to supplementary strategies to retain customer loyalty. The whole point is to keep your company in your customers’ minds. One way to do this is by handing out corporate gifts.
Don’t just hand out any gifts that can be easily set aside or forgotten. Mugs and pens with your company colours and logo may sound cliché, but they are common because they work. The customer remembers you every time they take their morning coffee or take down notes.
The important thing here is to make sure you remain in their stream of consciousness. The more recognisable your brand is to them, the higher the chances of them staying loyal with you.