Clarity and consistency are key attributes of any effective corporate branding initiative. Brands that have secured a foothold in the popular consciousness continue to perform well because they are able to keep up with the times and yet maintain a solid identity.
You can make it easier for people to put their trust in your company by connecting with them on a more personal level. Forbes states that executive branding, which humanises the company and the people behind it, helps people feel that kind of connection with any brand.
Now, if you have a business, you don’t necessarily have to match what the biggest brands in the world have done so far. What you want to do is to create a focus on how and where to build your brand. If you cater to customers in Sydney, then start with your local customer base and take it from there.