Who doesn’t love getting free stuff at Perth trade shows? From a marketing perspective, though, these promotional products can drive traffic to your booth, create awareness for your brand, and even stimulate action from prospects. Considering the wide variety of giveaway items available these days, how can you best identify the one that suits your business’s purpose? Here are the three attributes that can enhance the marketing potential of your giveaways.
1. Generic. The number one objective of tradeshow giveaways is to create strong brand awareness, and this is where generic items are particularly effective. A good generic item is one that an individual would find practical use for, long after the event associated with it. Good examples include pens, notepads, key chains, highlighters, mugs, and other similar articles. The more personal and frequent the item’s usage, the more your brand is likely to stick in people’s minds.