Going green is the in thing. As people have become more aware of the threat of global warming, millions are shifting to sustainable practices to reduce their carbon footprint and help save Mother Earth. Being a widely admired act of corporate social responsibility, going green provides a valuable marketing advantage to many companies. Among other things, it helps adherents look more trustworthy and creates a better, longer-lasting impression. Smart consumers also favour businesses that proactively do something positive for the environment.
While many corporate giants have overhauled their operations and shifted towards sustainable practices, businesses that operate on a smaller scale can still join the green bandwagon by giving away eco-friendly promotional products. Although not all attendees at trade events are environmentally conscious, it’s always best to stay on the safe side.