The business sector is more competitive now than it has ever been with a plethora of advertising mediums to choose from. Far from the good old days of radio, tv and newspaper. It is now essential for businesses to develop more effective methods of advertising themselves. Today, marketing has assumed a more personalised approach, and consumers now prefer engaging with businesses that seem to interact with them on an individual and personal basis.
One technique that is gaining popularity is the use of promotional gifts as a way of corporate branding. Here are several ways that corporate gifting promotes your business brand.