Establishing a Strong Brand: Getting a Kick out of Corporate Branding


As a new fledgling company, trying to establish a presence, promote your brand and advertise your products or services can be an expensive and frustrating time. Your branding strategy requires considerable planning if it’s not to become a money pit.

The Beginning of Branding

From the very outset you need to be totally happy with your company name and logo, it’s the one thing that throughout any promotional activity mustn’t change. You want consumers in 10 years’ time to see your logo and know exactly who you are, and what you do.
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