Everyone is aware of the importance of business cards. Not only are they an entirely personal means to exchange information within a network, but they are also still considered the most effective direct marketing tool in existence. So how can a business card holder add to this appeal and why is this handy device so important today?
The Power of Professionalism
There is nothing worse than fumbling around for a business card after a high-level meeting with potential stakeholders. A card holder carries an air of professionalism that is hard to miss. It hints on a keen sense of organization and an overall business-like approach to things. The exchange of cards is one of the last steps in a meeting, and the final image one wants to project at this moment is that of someone who is cool, calm and collected.