Corporate Branding: 3 Tips to Turn Employees into Brand Ambassadors

When you say “brand”, what usually comes to mind? As a new business owner, perhaps you think of your company’s logo, your products, your taglines, and marketing campaigns. Although these are all essential elements of corporate branding, there is one other factor you should not overlook: brand ambassadorship.

Your marketing department shouldn’t be solely responsible for nurturing brand recognition and acceptance. Each member of your workforce should contribute to the entirety of a company’s identity. Your employees, for instance, could be sharing stories about their work experience outside. How they conduct themselves in public will also, in a way, affect how people perceive your brand.


Add-on Promotional Products and Other Tips to Make Your Mail Outs Work

Mail outs are must-haves in every strategic marketing campaign. Since the items are targeted, you can be confident that your money is spent on a market pool with higher conversion odds. Additionally, mail outs promote brand recognition since they can be shared with other members of the household or office. Furthermore, they provide plenty of information which can be used for later reference, unlike other types of advertising where exposure is fleeting.

In spite of their marketing power, however, mail outs have one of the highest rejection rates. People are barraged with advertising messages every day, after all, so you need to exert a bit more effort to make sure your mail outs capture your targets’ attention and convince them to take your desired action. From using promotional products or other freebies as complements to enhancing your overall content quality, there are many ways you can improve mail outs to boost the bottom line for your Perth business.

Tote Bags: A Shopper’s Best Friend

Tote bags are basically open bags that fall in the category of handheld bags. They can be small, medium, or large, and they often come with a handle or strap at the top middle centre of each side. These bags usually just have one huge compartment and nothing else, but they can be used to carry many items including books, groceries, cosmetics, tools, even beach wear. Practically speaking, the uses of tote bags are endless.

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Beat the Heat with Business Casual

There are several ways that you and your employees can benefit from having uniforms. You can allow them to save time and focus on their productivity. You can use the uniforms to improve awareness of your brand, which can result in improved sales in the long run. You can even use colour-coded uniforms to easily identify your staff and their roles in the company.

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Customer Retention via Corporate Gifts

When your business is just starting, your logical aim is to acquire customers. However, once you have established a customer base, your focus should move towards retention. The reason behind this is that it’s simply more cost-effective to build up on the loyalty of your current customers than trying to acquire new ones. Of course, you shouldn’t completely leave out the acquisition of new leads; you’re just changing priorities.

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Choosing the Right Business Shirts or Suits

There are many things that influence how people perceive your business, and one of them is your employees’ uniforms. Corporate uniforms exemplify a company’s corporate identity, so it’s important to put some thought to how your employees should be dressed. Here are three key factors to consider about choosing the right corporate apparel for your business:

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