If there’s one thing that marketing mavens know too well, it’s that corporate gifts to employees are not too common. On occasion, an employee will receive a wage raise or a commendation. But “”gifts””, in the conventional sense, rarely go beyond pizza in the break room. Or do they?
In a sense, a corporate uniform is a gift. It’s a piece of clothing that ensures the employee doesn’t have to worry about how to dress, and it ensures that they won’t harm the company’s image by dressing poorly if that’s a concern. More pragmatically it’s also great for the company, a form of passive promotion that’s useful in moderation.
Additionally, corporate clothing is (or at least compulsory uniforms are) generally not taxable in Australia. As long as a suit of clothing is identifiable as part of the brand, there are no drawbacks to the employee for taking it.